7 ways To Get More Video Views on Youtube
1. Optimize your channel
Optimizing your YouTube channel can be as important as optimizing individual videos. To access all the optimization features, you’ll need to verify your account, as described in tip
Here are some key areas to focus on:-
Add your social channels –
Connect your other social channels to your YouTube account to help provide credibility.
Create a great channel icon –
The profile picture for your channel, this should be compelling and accurately portray your brand promise and be easily identifiable. It is associated with your channel across both Google and YouTube. You should upload an 800 x 800 image that also looks great at 98 x 98 pixels.
Add eye-catching channel banner art –
Your banner art should be at least 2560 x 1440 pixels. You can find a template to help you design your banner art to look great on all platforms in YouTube’s Creator Academy.
Create a compelling channel description –
This appears on your channel’s About tab, or when users place their mouse over your channel icon on any watch page. You have up to 1,000 characters to create a compelling brand promise for your YouTube channel, letting viewers know why they should care about the videos you’re posting, what you have to offer, and how often they can expect to see new content.
Showcase your quality content with a channel trailer –
A channel trailer is a short video shown to all new visitors to your channel page. It’s a great way to show what kind of content you create, highlight some of the benefits you provide, and give viewers a chance to subscribe. You can learn all about creating an effective channel trailer in the YouTube Creator Academy.
2. Encourage Viewers to Subscribe
Have you ever heard the saying, “Your best new customers are your old customers”? In other words, retaining customers can be a powerful way to grow your business.
Well, the same holds true for YouTube views.
Which is why one of the easiest ways to get more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release.
How do you get viewers to subscribe?
The best way is simply to ask at the beginning and end of each video!
3. Use playlists to keep people watching
YouTube’s own numbers show that “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.”
Those top-performing brands understand the power of auto-play. It’s much harder to pull yourself out of the online video rabbit hole when the videos just keep playing. You might not want to watch another video enough to click play, but do you want to stop watching enough to hit stop? If the content is great, you’re probably going to keep watching
4. Use compelling thumbnail images
People don’t read online—they scan. And when they’re scanning through a list of videos to watch, they’re more likely to take a closer look at a video with a compelling thumbnail image.
Rather than choosing one of the auto-generated thumbnails, you can upload a custom image to entice potential viewers. Ninety percent of the top-performing videos on YouTube use them.
As YouTube says in their Content Academy, “Thumbnails require an art director’s eye for branding, and shouldn’t be an afterthought.” In fact, they recommend thinking about your thumbnail before you even start filming your video. This will ensure you capture the footage you need for a powerful thumbnail once it’s time to start editing.
5. Create Playlists to Keep People Watching
YouTube’s own statistics show that “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.”
It takes effort to pull your attention away from videos you’re enjoying when they just keep playing.In fact, there’s a cognitive bias at work called ‘loss aversion.’Loss aversion states that the pain of losing something is twice as bad as the pleasure received from gaining something equivalent.
For example, loss aversion suggests that people will work twice as hard to keep $100, as they will to gain $100.Auto-play uses loss aversion to reframe the situation.The question is no longer, “Do you want to watch another video enough to actively click play?” Now, the question is, “Do you want to stop watching enough to actively click away?”
It’s subtle but powerful, and if your content is good, viewers will often keep watching. Also, playlists can help improve search rankings, as playlist titles are another opportunity to target keywords.
The easiest way to create a YouTube playlist is to navigate to each video you’d like to add and click the ‘+’ icon underneath the video.
Add YouTube Video to Playlist
Then you can create a new playlist or add it to an existing playlist.
To get more views on YouTube, create a playlist of your best content and start promoting it today.
6. Promote Other Videos with End Screens and Cards
Cards and end screens are tools that you can use to promote your videos to get more views on YouTube.First, you’ll need to verify your YouTube account to access these features.
To do this click on your profile picture in the top right, and then click ‘Creator Studio’. Next click on the ‘Status and features’ tab:
YouTube Creator Studio
On this page, you’re able to view extra YouTube channel features and set them up.Now let’s take a closer look at end screens and cards.An end screen is a dedicated frame that you can place at the end of your videos to wrap things up, and highlight calls-to-actions.Cards are a tool that you can set to pop-up anytime in the video.You can set these to direct people to another video or playlist, or you can create a poll card which is a great way to ask viewers what they’d like to see more of (remember tip number 1?).
You can see both at work in this example from the Oberlo YouTube channel:
YouTube Cards and End Screens
To add end screens and cards to your videos go to the Creator Studio and click ‘Video Manager,’ then click ‘Videos Find the video that you want to add the end screen card to and click ‘Edit.’
Once you’re on the video editor page, you can add end screens and cards by clicking the menu items at the top of the page:
Add YouTube End Screen and CardsEnd screens and cards are powerful tools, so make sure you use them to present calls-to-action in your YouTube videos
7. Add a Watermark to Your Videos
Watermarks allow you to gain more subscribers and YouTube views by promoting your channel across all of your videos.
Essentially, a watermark is just an image that you can set to appear on all of your videos — most brands use their logo.When a viewer hovers their mouse over a watermark, it prompts them to subscribe. Which is why the Shopify YouTube channel has chosen a watermark saying ‘subscribe’:Once again, you need to verify your YouTube account to be able to upload a watermark.
It’s worth pointing out that you can’t pick and choose which videos display watermarks and which don’t — they either appear on all of your videos or none of them.To add a watermark to your videos head to the Creator Studio and click ‘Branding.’Then click ‘Add a Watermark’ and upload your image.In summary, use this simple tool to promote your dropshipping brand on your YouTube channel.