8 Simple Ways To Get More Instagram Likes
No 1. Share High-Quality Photos and Videos.
Of course, great content requires thought and planning. That is if you want people to actually click that heart. Three tips to help:
- Show your face. Or someone else’s. To increase your odds by 38%.
- Know your colors. Primarily blue pictures get 24% more ‘likes’ than red ones. Single versus multi-colored also increase ‘likes’ likelihood by 17%.
- Choose your filters. Thoughtfully. Filters that increase contrast, correct exposure, with a warmer tone get the best results. Just ask Yahoo and Georgia Tech. Use Instagram’s editing tools over their pre-programmed filters.
Keep things unique and varied, too. Instagram has tools for this. Here’s just 3 of them:
- Boomerang to create video loops, frontwards and backward
- Focus to blur the background while keeping the face in focus
- Superzoom to automatically zoom in while playing a dramatic sound.
No 2. Post at the Right Time.
Before you post your photo to Instagram, there are two things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram. Most Instagram users login in the morning, and in the evening, on their way home from work or school. According to analytics company Simply Measured, the best time to post on Instagram is on Wednesdays between 5:00 pm and 6:00 pm.
For brands, the least favorable time to post is in the middle of the night because an Instagram photo typically has a life of only around 4 hours before it gets buried in followers’ feeds.
Post at times throughout the day that you can assume your audience has downtime and is checking their accounts. For example, if you’re a company whose target audience is high school students, post your photo in the afternoon during the time high schoolers are on their lunch break. Or, if you’re a business with lots of New York City- or London-based followers, think about posting during rush hour when you know folks are stuck on trains or busses and have nothing else to do but check their phones.
No 3. Be Yourself.
People like to see personality, not a picture-perfect, unrelatable version of yourself. “People don't want to see a mess in interiors, but they want to see a little bit of a mess in your personal life,” Henderson says.
No 4. Networking on Instagram.
Follows people on Instagram. That is the first rule to gaining more likes, the more people you follow and the more you like their photos. They will follow you back if you do this. People you follow could also potentially give your Instagram page more exposure, by allowing their followers to see your content. This could double your viewership, all you need to do is follow people who seem like they would follow back.
No 5. Share Behind-the-Scenes Photos.
Social media is the place to share more intimate moments from your business with your fans and followers, helping you to develop your brand personality and strengthen your emotional connection with customers. Give your followers a look behind-the-scenes of your business - preview an upcoming product, show off your employees or take them on an office tour. This type of content is unique and engaging, meaning it’s likely to garner likes from your followers.
No 6. Ask questions.
If you want to increase engagement from your followers, simply ask a question in your caption - whether that’s for advice or just about their lives. Henderson also believes captions should be short and sweet rather than paragraphs long: “You have to walk this tricky balance of celebrating your happiness, but also being slightly self-deprecating,” she says.
No 7. Share Posts on Other Platforms.
Link your Instagram account to your other social platforms (like Facebook and Twitter) to share your account and the media you post with your fans in other areas. This helps to leverage the profile traffic and views you generate in your other platforms to point them towards your Instagram profile, generating you more likes (and followers too). Your blog is another great place to share your Instagram posts.
8. Use Local Hashtags.
Using local hashtags is an awesome way to reach potential customers near you. Find popular local accounts (you can do a quick Google search for “top Instagram accounts in [city]”) and see what hashtags they use for their photos. Use these hashtags, and there’s a good chance you can connect with people near you or accounts who might be interested in featuring your photos or your business. This can help you gain more followers and get more likes on Instagram.