8 Tips to Double Your Facebook Likes
1. Update Page information.
Make sure your Page is up to date so visitors have accurate information on your business. This establishes your Page as a source of credible information and makes it easier to direct potential customers to your website or storefront.
2. Optimize Your Cover to Favor the Obtention of Likes.
The cover of your Facebook page is much more than the image “background”: constitutes a very important communication opportunity, as it is one of the first two images that people see when they visit the profile of your brand, and you know that First impressions are fundamental.
In fact, taking advantage of “first impression” not only allows you to generate a more positive brand image, but you can take advantage of those seconds in which people contemplate previewing your profile to capture your attention with your image. Finally, you can also take advantage of this space to spread your proposals.
How to have more Likes on Facebook by taking advantage of the cover of your Fan Page?
- Be sure to always post pictures on the perfect resolution for Facebook so that they look professional.
- Take advantage of the space on your cover to transmit information relevant to your business and your audience (e.g., a color photograph of a new product or a black and white one).
- Share attractive images and communicate the values and identity of your brand. Remember that your cover and your profile photo are the visual elements of your business card on Facebook (that is, the preview that is generated when users place the mouse pointer over the name of your Fan Page).
3. Tag yourself in your photos.
This tip is so easy that you will be hitting yourself for not doing it sooner. Tag yourself in every single photo & photo post in which it makes sense to use your name. It’s not redundant. It’s smart and here’s why:
Assuming your content is good and shareable, it is going to show up on the newsfeed of others. When someone shares it, your fan page will be linked in the “shared” section as well as in the image your fan shared.
Rachel Zoe does this extremely well. I shared a photo of her adorable romper to my page. Because she tagged herself in the description of the photo, there are now two ways for people to like her fan page. My friends can now go directly to Rachel Zoe’s page by hovering over her brand name in my action point (Stephanie Frasco shared Rachel Zoe Collection’s photo) or by hovering over her brand name in the actual description of the photo.
4. Have the right Facebook Marketing Strategy.
To get what you want out of Facebook you have to put in the effort. Speaking of that, the first thing you should invest your energy in is crafting a Facebook Marketing strategy that complements your goals on the platform.
When you know, what to do? how to do it? It will become easier for you to get the most out of the platform. For creating a powerful Facebook Marketing Strategy, the following steps are important-
- Defining your audience
- Setting goals
- Planning the content mix for your audience
- Creating a Facebook Business Page
- Start posting (Facebook text post, Facebook photo post, Facebook video post, Facebook Live video, Linked content post, Pinned post)
- Consider using Facebook Groups
- Incorporating Facebook ads
- Tracking, measuring, and refining the strategy.
5. Try to Post at the Best time.
When I say that try to publish a post at the best time, I mean to say that utilize the time when people are most likely to click on your post.
There are both, best days to post an update as well as best time in a day to post an update, for maximum exposure.
The best time to post an update on Facebook is around noon to 1:00 pm and if you want to get more clicks, then you should post an update at 3:00 pm.
Similarly, the best days are Thursdays and Fridays for better engagement and Saturdays for more shares. Combines these timings to create a perfect posting schedule and stick to it.
6. Use the Facebook algorithm to your advantage.
Understanding the Facebook algorithm is key to increasing your organic reach—in other words, getting your Page and your posts in front of more people who could potentially give you a Like. At its core, the Facebook algorithm prioritizes the types of content we’ve already talked about: Quality content that is not overly promotional.
This should really come as no surprise. Facebook wants people to enjoy browsing their News Feeds, which means it wants to surface the best content to the top. Invest the time to produce valuable posts, and don’t be a spammy jerk. Facebook specifically highlights authentic posts that inform and entertain as having value recognized by the algorithm.
One additional way to take advantage of the Facebook algorithm is to try live video. The algorithm prioritizes live broadcasts, bumping them higher in the News Feed. If you have an event or presentation that would work live, give it a try. Check out our complete guide to Facebook live video for important tips before your first broadcast.
7. Ask Your Friends to Give “Like” to Your Page.
As simple and obvious as this tip looks, it is a key instance to answer the question of how to have more Likes on Facebook. Why? Because when requesting this from your friends you not only get their LIKES but also make them aware of your proposal and consequently many of them will respond favorably.
In effect, after giving You Like, many of the people to whom you have asked for this small contribution, will begin to see in your newsfeed news about your publications and probably interact with them (through Likes, Shares or Comments).
For this reason, asking your friends to give Like to Your Page is a very good way to make it grow. You can do this by email, or by copying and pasting a message written by you in which you request this with a link to your page, via Private Message on Facebook.
8. Use Images and Memes.
If you really want to increase Facebook likes along with increasing the user engagement, then consider using relevant images in your posts.
An update containing a photo can get 53% more likes, 104% more comments, and 83% more click-throughs. If you are going to use the images, then don’t just use any image – obviously no general stock photos. You should use photos based on the topic of your Facebook page.
If you share updates on how to do things, then posting a collage mentioning the steps will get the best results while, on some pages, hand-drawn cartoon and comics attract more likes.
You can take the example of TheOatmeal. The Facebook page has got more than 3 million likes and the website gets millions of visitors every month. The content posted is just comic strips. So if you are good at drawing and sketching, then try to make a few pictures based on your page’s topic and see how they perform.
Memes and troll images perform well too, but it doesn’t always work on all categories. However, using a humorous image or a joke that shows the condition in your niche will work a lot better compared to other posts.