Spotify Marketing Strategy: Step-by-Step Guide for Increase your Followers on Spotify

Spotify Marketing Strategy: Step-by-Step Guide for Increase your Followers on Spotify

1. Be Original

2. Share Exclusive Content

3. Have A Strong Title

4. Plan Your Marketing Efforts

5. Include a link in Your Newsletter

6. Take Advantage of Social Platforms

7. Create Your Own Spotify Playlists

8. Update Your Playlists.


Spotify is a social network for music lovers or music enthusiasts who are looking out for a network to showcase their work, plus want to explore the world of music in every possible way. It’s a network that brings together not only different genres of music and work they have been presenting but also connect new artists with the veterans and much more. For instance, any emerging artist can present his profile and share it with the world. Now the point that people commonly ask is how to get noticed instantly and gain the best out of it. For those here are some methods and tips to increase your Followers on Spotify:

1. Be Original.

When you have a new idea for a playlist, have a quick search on Spotify to see if it has already been covered. A great way to find good topics is to be reactive--everything in the news can be an inspiration for a playlist. 

"Target a 'niche' rather than 'mainstream'" topic," said Gerard. "It will make you different from the masses."

Once you've found a unique theme, collect a list of around 100 to 200 songs with a max of two songs by the same artist. Keep in mind it takes some time to craft a strong playlist around a good theme. Carlos said his mood playlists tend to gain the most followers.

2. Share Exclusive Content.

To get an unusual response, you got to do something innovative to achieve that. When you decide for a particular idea of a playlist, you must make sure if it has already been shared by anyone or anything similar to it has got its position on the network or not. Your playlist must have a niche to offer rather than doing the repetitive stuff as unique is more likely to get noticed on Spotify, or anywhere else for that matter.

3. Have A Strong Title.

The playlist title has to match the theme or mood of your playlist. Titles to avoid are generic ones such as "The Best Playlist ever...", "The Greatest X", "The Best Party..." These titles say nothing about the music the listener will find when they hit play. It's better to be more specific such as "Indie Folk Sunday Morning", "Rock Inspired By Metallica", "Throwback 90s Party".

"I love titles" Spotify playlist curator Sophia told the team "A great title will bring people to your playlist. And if the music is good they'll stay!"

4. Plan Your Marketing Efforts.

Brian Tracy once stated that “every minute you spend in planning saves 10 minutes in execution.” Take a piece of paper and jot down all of the possible ways (that you know of) to widen your Spotify-playlist audience. Keep them all in one place as a reference, and break each strategy down into smaller chunks of tasks. Stick to one thing until you see/don’t see results, then adjust and optimize.

5. Include a link in Your Newsletter.

If you have a newsletter, and you should ask your fans to follow you on Spotify. This should be part of each and every newsletter you send if you're generally interested in having more people hear your music. Just like your social media, you should also let them know when you're releasing a single, album, EP, or have been added to a playlist with a link back.

6. Take Advantage of Social Platforms.

If you want a famous Spotify playlist, you need to leverage social networks. Everyone’s spending time on social media, so that’s where you should be, too. Create a professional page with a professional brand name and design. Post relevant content and give value to your target audience. Grow your page’s followers, and begin promoting your Spotify playlists.

7. Create Your Own Spotify Playlists.

Another way to get new Spotify followers is to create a playlist with your song and other bands who you like or sound like who would fit well within a playlist with your music. This also allows you another opportunity to post on your social media and make sure you tag the other bands you included. It could draw new fans from those who follow the bands on your playlist but don’t yet know about you. When creating a playlist, make sure it has a minimum of 20 songs with no artist repeating to increase the chances of Spotify aggregators finding the playlist you’ve created.

8. Update Your Playlists. 

Update your playlists frequently to keep the music fresh. It's a good idea to include your new additions at the top of the playlist as well. Most curators we spoke to agreed that songs should be added a few at a time--not renewing all songs at once. Of course, this depends on the theme. If it's the 'Best Indie tracks of the last 30 days" then renewing them all once a month makes perfect sense. Or If You Want to Grow More Your Profile, You can Buy Spotify Followers.