LinkedIn Followers: Guide to Grow Your Followers on LinkedIn Company Pages
After using our tips for enhancing your Company Page, you can begin building high-value relationships by attracting LinkedIn members as followers. And with LinkedIn’s tools, you can attract the followers that are most prized by your company.
1. Leverage Your YouTube Content.
You do have a YouTube channel, right? YouTube results can bolster your presence at the top of the search page alongside your own pages, so they are worth it. At the end of every video, be sure to include your main web address and your LinkedIn.
2. Engage Your Employees.
Your own workforce is the best place to start adding followers – after all, they’re your biggest advocates. Encourage them to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. Ask them to include a link to the Company Page in their email signatures.
3. Specify what Your Business is About.
Your business page should reflect your image since it is the first thing people will see after they follow you. First impressions matter! To appear credible and trustworthy, provide credible information about your business. Present a clear photo that shows what your business is about. Doing so will get other visitors to become followers.
4. Create a Consistent Posting Schedule.
According to LinkedIn, businesses that post at least once per month have been shown to gain followers 6X faster than those that don’t. In addition, Company Pages with at least 150 followers typically get 5X more Company Page views than those with fewer followers!
You should aim to post at least once per week to your Company Page to keep your followers engaged (we post twice per week). To help you post consistently to your Company Page, set up a posting schedule so that you can easily schedule posts for your Page.
We’ve found that our LinkedIn content performs really well if we include the following:
- Descriptive caption: Helps to provide people with extra context around your content
- Eye-catching images: Clean, simple aesthetic helps your content to stand out
- Hashtags: A great way to increase the visibility of your content to new audiences
- Bonus: Add emojis, questions, and bullet points to switch up the look and feel of your content.
5. Promote Your Page on Other Social Media Channels.
Remember to share your company page on Twitter, Instagram, Facebook, etc. You need to tell people that the content you are providing on your LinkedIn company page is a bit different to the other channels otherwise why would they follow. Is your content on your LinkedIn company page any different to your Twitter & Facebook content? It should be. Please do not just circulate the same content to all of your platforms. LinkedIn is a little more “professional”, so perhaps gear the content around the latest news and trends in your industry.
6. SEO Technique.
Use some SEO tricks to make your profile stand out of the other profiles. You can use the off Page and the oN- Page SEO tactics, or both together to get more hick on your page. Like, use special keywords to get easy visibility and attach your profile with the high-rank links to get more audiences. Although, you can even do keyword research and can write articles on the keywords which are popular. Moreover, writing articles through LinkedIn gives you a chance to reach a large number of audience. Using compelling and call to action headlines boost up the clickability of your articles. A golden rule only publishes a quality article so that once a user read your article do come back to read another article.
7. Add the Link to Your Website.
I have just finished conducting a health check for a client and found that the link on their website for their LinkedIn page went to an “error” page. I urge you to check your social media links on your website to make sure that they do go to the right place. Many links tend to be directed to a personal profile rather than a company page, so checking is essential.
8. Mention Your Page on Podcasts.
When prospects reach the middle of the funnel, podcasts and other sophisticated content will become a bigger part of your strategy. Mention your page's URL each time you tease the content at the end of the podcast – you know, the big reason why listeners “HAVE” to stay until the end.
Bonus tip: Include the URL in your podcast show notes too. Listeners can read these notes and click links within their podcast app for each episode you release.