8 Steps to Grow Your LinkedIn Company Page Followers: A Beginner’s Guide

Attracting LinkedIn followers come with challenges. Namely, LinkedIn Company Pages are not as popular as Facebook pages and company pages haven’t been around as long. But this doesn’t mean there aren’t ways to boost the number of followers your company has, you just might need to dig a little deeper and uncover some less obvious strategies, but I have good news for you: I’ve spent considerable time creating this guide that will increase your followers in no time!

1. Complete Your LinkedIn Company Profile (Fully).

Did you know that Company Pages with complete profiles receive up to 2X more visitors than those with incomplete page profiles?

Make sure your page has the following seven items completely filled out:

– Logo
– Company description
– Website URL
– Company size
– Industry
– Company type
– Location

In order to fully complete your profile, head to your Company Page on LinkedIn and select “Overview”:

From there, you’ll be directed to your company’s information page where you can update all of the most important details about your business, including:
Make sure to upload a high-resolution company logo and a cover image that captures your brand as well as fill out the “About us” section to provide visitors with more information.

Having a complete company profile (website URL, company size, industry, type, and location) are all important components in helping to make your Company Page look more legitimate and professional. Legitimacy and professionalism are critical for brand image and provides visitors with all the information they need to connect with your company when they’re ready.

2. Specify What Your Business is About.

Your business page should reflect your image since it is the first thing people will see after they follow you. First impressions matter! To appear credible and trustworthy, provide credible information about your business. Present a clear photo that shows what your business is about. Doing so will get other visitors to become followers.

3. Add a LinkedIn Follow Company Plugin on Your Website.

By adding a LinkedIn plugin to your web page, you can prompt site visitors to further explore your company through your company page on LinkedIn. It’s an undemanding, non-sales-y way to encourage consumers to learn more about your company on a platform they’re (probably) already familiar with.

4. Join LinkedIn Groups.

Joining various LinkedIn groups in your niche is a very effective way to highlight your Company Page and attract more followers. Search for relevant people in your niche and add them. Make sure to add a note while asking for a connection and state your reason to connect.

Taking part in LinkedIn groups is an effective way to highlight your blog or website and attract more followers.

5. Encourage Your Clients and Prospects to Follow Your Company LinkedIn Page.

You have already established a trusting relationship with your clients, and you are aiming to do this with your prospects. Having them both follow your page is a great way to further build those relationships.  Another way if you want to grow your followers quickly then Buy Linkedin Followers.

6. Re-Share Your Highest Performing Content.

Sometimes, it may happen that you run out of content ideas, it would be a good idea to re-surface your old content. Due to soft social media algorithms, there is a chance that only 2–6% of your followers have only seen that post.

7. Add Company Page Link to Your Email Signature.

If you have the ability to tailor your email signature you can add the LinkedIn icon to your email signature which can then direct people to your company page. For my email signature, I direct people to my LinkedIn Profile and my Company Page with two separate icons.

8. Write a Blog Post About It.

Announce the launch of your company page with a celebratory blog post. Enrich your post with keywords that resonate with your target audience, so potential customers searching the Internet might come across it and want to connect with you. Make sure to share the post through your other social media channels to encourage your followers there to find you on LinkedIn as well.