Instagram Likes - 7 Reasons You’re Getting Less Likes on Instagram
Thanks to Instagram, the modern-day maxim, “Pics or it didn’t happen,” is one that people have started to take way too literally. Now, every little thing that someone does and every event that happens, major or minuscule (and far too often the latter) must be posted on the social media platform to confirm its existence. But in our quest to document every bit of our lives and get all the “likes” we can get, we’ve noticed that our Instagram feeds are becoming cluttered with photos that really just don’t need to be there. Therefore, it may be time to face the truth and admit if you are…
1. Posting the Wrong Subjects.
There are a few content rules on Instagram, mostly relating to banning obvious pornography, violent imagery, hate speech, and the like. If you wouldn’t show it to a kid in elementary school, you probably shouldn’t post it on Instagram. That’s not the kind of subjects I’m talking about, though.
Instagram’s greatest power comes with images that tell a story. A random picture of a sunset over a Wal-Mart parking lot isn’t interesting, but a sunset picture over a gorgeous beach is a lot better. Pictures of your meals aren’t interesting; pictures of well-presented meals at five-star restaurants are better. Pictures of your kids are generally boring – when was the last time your parents pulled out the photo albums? – but you can get them to work if they’re really well done.
Then you get some of the more inane or insane images. Just take a look at this post for a few examples. Here you can see trashy people, bad photoshop jobs, a stunning lack of common sense, and horrible memes. You’d be surprised at how many people take pictures and post them when they’re in accidents or otherwise hurt; the urge to share is stronger than the urge to get help.
Most of these aren’t likely from a business, but a few might be. Avoid the urge to post memes unless you’re very familiar with the meme and meme cycles online. If you can’t guarantee that the meme is relevant and trending and that your audience will be interested to see it, don’t post it.
Almost any subject can be done well and can earn a lot of engagement. At the same time, every subject can be overdone and drive users away. You could have the most photogenic child in the world, but if you’re posting 10 times an hour about it, you can bet I’m going to unfollow you. At that point, even great art is spam.
2. Change in Instagram’s Algorithm.
The main change Instagram implemented is the sorting – Home feed is not chronological. This was adopted from Facebook’s algorithm, and it is done so you all of the posts of accounts that you interact with, and less content from users that you rarely, or never engage with. However, this can be seen as positive too, since our posts have longer “shelf – life”.
3. You’ve Stopped a Good Technique.
Consider all of the basic advice myself and other marketers have given you about Instagram over the years. Post-high-quality content, use good hashtags, post at the right time, write good captions, all of that good stuff.
An issue I see fairly often is that a company treats these tips like a fad diet. They implement the techniques until they see some growth or hit a certain threshold for followers or engagement, and stop. You reached a goal, right, so now you don’t need to focus as hard on responding to comments or whatever ends up taking the most time for the least visible results.
The reality is, like a good diet, good Instagram posting habits are a life-long commitment. If you stop your diet, you put on weight again. If you stop your basic Instagram marketing techniques, your audience drops.
4. Shadow Bans and Restricted Hashtags.
With the recent change in Instagram’s algorithm, numerous users have taken to using comment pods to cheat it. Comment pods are an inauthentic way to improve engagement. And Instagram doles out shadow bans on users they feel are part of a comment pod.
Restricted hashtags are another reason why users are seeing decreased engagement. The platform classifies them as either NSFW or spammy (like #beautyblogger or #follow4follow) and reduces post visibility. Once your account has been flagged, they check for suspicious activity on it and possibly shadowban you.
5. The Right Post Timing and Frequency.
Being consistent with your posts, posting the same amount every day, not posting more than four times a day, spacing it out, and posting at a time that your audience is online, all these things make a huge difference in your the popularity of your posts and likes they get.
6. You’re Not Responsive.
For once, I don’t mean responsive design. Instagram takes care of that themselves. No, I mean responding to comments when your audience makes them. A huge part of Instagram is the social aspect of being a social network. When users leave comments, they want to know you’re watching. They want to see your responses and engage with you. If they didn’t, they wouldn’t comment in the first place.
Engagement and effort come and go, I know. It can be difficult to build up the energy required to care about your audience day in and day out. If you can hire someone to care for you, that’s a lot better, but it’s not always possible.
If you find yourself slipping, refocus on engagement. Get back into the swing of things and rebuild the habit of responding to comments. Just make sure you’re not responding to the worst comments. The single emojis, the spam, the harassment; this kind of stuff can and should be deleted instead of acknowledged. Don’t give trolls the power of recognition.
7. Ignoring That People Love Watching Insta Stories.
It’s much easier to just watch stories on the top of your Insta handle instead of scrolling through your feed. Mentioning your posts in your stories to interact with your audience and pull them back to your page in creative ways will help you get more views and likes, so don’t ignore the power that Insta stories have to help you connect.