Wants to Increase More Followers on LinkedIn Page? Follow this Tips
1. Ask Employees to Add Your Business to Their Profile.
Take a look at your company page and see how many employees you have. Those that are associated with your business will be highlighted here, but you may find that a few may not be (especially if it is a new page). Ask your employees to edit their employment history and tag on your company page. When employees update their profile to say that they are working for you (or freelancing) they will automatically follow the page.
2. Optimize your profile.
First thing first, go to your profile and check whether the data in your profile describes your current profession and position or not. If not, then it’s time for you to take some time to optimize your LinkedIn profile. Just Grow Your LinkedIn Profile.
Make some vital changes to your headline and summary related to your profession. Also, add a recent profile photo with headshot and a visually appealing background photo. Enhance your profile with the skills and accomplishments you earned since the last update. Also, make sure you sort the skills according to your specialties and expertise.
3. Engage with Your Followers.
People like to share their opinions and make sure their voices are heard. When your followers interact with your brand’s content on LinkedIn, acknowledge it. Like your followers’ reposts and be sure to respond to all comments—whether they’re good or bad. The more you engage with followers, the better your relationship with them becomes. (And, they’re more likely to share their positive experiences with their friends and family.)
4. Promote Your LinkedIn URL on Other Social Channels.
Chances are, whatever social media platform you use most often gives you space for a bio. Using that bio to its fullest potential could be a connection-driving machine when you encourage viewers to connect on LinkedIn, especially if you have a significant following on that platform.
Additionally, don’t be afraid to promote your LinkedIn profile by posting the link in a status update, tweet, pin, video, photo, etc. This is another great way to take advantage of your presence on other platforms. Just be sure to claim your vanity URL. Also, while not a social channel, don’t forget the simplicity of adding your LinkedIn profile link to your email signature.
5. Add the Link to Your Website.
I have just finished conducting a health check for a client and found that the link on their website for their LinkedIn page went to an “error” page. I urge you to check your social media links on your website to make sure that they do go to the right place. Many links tend to be directed to a personal profile rather than a company page, so checking is essential.
6. Write a Blog Post about It.
Announce the launch of your company page with a celebratory blog post. Enrich your post with keywords that resonate with your target audience, so potential customers searching the Internet might come across it and want to connect with you. Make sure to share the post through your other social media channels to encourage your followers there to find you on LinkedIn as well.
7. Join group Discussions.
LinkedIn groups facilitate conversations about popular issues and hot topics in your industry. Though company pages cannot participate, individual employees partaking in the discussion represent their companies. (In fact, your company name is displayed under the employee’s name when they start a discussion.) Encourage your executives and other company leaders to find and join groups that relate to your business and to actively participate in a dialogue. They can also share company updates or blog posts in these forums. Other group members will recognize their expertise and form a favorable opinion of the company — perhaps favorable enough to follow it.
8. Regularly Post Industry-relevant Contents.
Unlike other social sites, LinkedIn is not a place to share your selfies or weekend photographs. It is a home of professionals of almost every industry from 200+ countries worldwide. They seek industry-relevant information, data and opinion of top professionals and decision makers of the industry on various aspects.
So instead of sharing your holiday pictures, share informative and helpful updates. By doing so, you’ll add values to your profile and attracts more professionals to connect with you and follow your feeds.