Why Social Media is so Important for Your Business

Let’s start with one simple fact: Your business needs a social media presence. Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. Many people use a business’s social media profile as a way to gauge how involved you are with customers. A Facebook or Twitter page that has current posts, comments, and reviews can be a deciding factor for some potential leads.

 

Here are the reasons why investing in social media is a wise business move:-

Reason #1: Less expensive advertising

With social media, you advertise to your current customers. But, you also can advertise to potential customers by getting your brand out there. Your current customers are great brand ambassadors, as well. Though you can pay for some advertising features, like on Facebook, social media is free. You can target those advertisements to reach people within a certain radius of your business. That means you don’t end up paying for advertising outside of your local customer base.

Reason #2: Establishes Brand Recognition

When it comes to drive more customers to a business, brand recognition is a significant element to consider. And this further justifies that why is social media important for business.

A strong social media presence gives a voice to your brand. The social channels (Twitter, Facebook, LinkedIn, Twitter, Instagram etc.) give you an opportunity to establish your business as a prominent brand by keeping a meaningful relationship with consumers in real-time.

Reason #3: Widens Your Reach

In business, there are endless marketing strategies you can use to increase you brand awareness and market your products or services. However, many of those strategies only offer limited reach. Social media, on the other hand, can offer you the potential to reach the two billion people who are currently active on sites like Facebook, Twitter, and LinkedIn. Using social media in business can widen your reach beyond your wildest dreams.

Reason #4: Improves engagement with customers

With social media, communication is easier than ever. You can literally find someone online, send them a message instantly and they’ll likely see it the same day, as the average person checks their phone more than 35 times per day. Email is no longer the most efficient way to reach someone and if you still act like it is, as a business you will suffer. Customers don’t want to call your company with a question or complaint only to be on hold for hours or send an email and wait days or weeks for a response. They want to hear back from you right now. Social media makes that possible. Not only can you connect with customers instantly, but your engagement is much more genuine.

Reason #5: Improves Loyalty

For any company to stay afloat, it needs a loyal clientele base. New customers are a happy addition, but without loyalists, the conversion rates would be somewhere between sad and non-existent. Advertising on social media creates an open service platform where customers can express their views and feelings about the services and products offered. By listening to consumer opinions, customer satisfaction levels rise exponentially, and along with them, loyalty to your brand is forged. When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Developing a loyal customer base is one of the main goals of almost any business.Customer satisfaction and brand loyalty typically go hand in hand.

Reason #6: Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Reason #7: Better Search Engine Ranking

It’s not a secret that in order to appear in an effective way in search engines, you need to either pay advertising or implement a good SEO strategy (organic results). Now, if your business has a social media listing, chances are, it will appear among the top search results of a related product or service, leading to a wider visibility. Search engine optimization tools are another attractive option due to their ability to drive more traffic to company websites and achieving higher search rankings on the same.


Having a strong social media marketing strategy is no longer a suggestion- it’s a requirement. For small businesses that don’t have the notoriety of larger companies, an engaged social media presence could make all the difference between having a handful of customers versus thousands. If you implement social media marketing into your digital marketing strategy, your small business is bound to excel.

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